TUTTOFOOD Innovative and Niche Product

We are talking of two contests taking place
on the occasion of the TUTTOFOOD exhibition in Milan.

Il TUTTOFOOD INNOVATIVE PRODUCT is a not-to-be-missed appointment for all those companies that make innovation their strong point. The aim of the contest is to give visibility to the research and development that each company invests time and resources in and selecting those products that could prove to be a future business opportunity.

Il TUTTOFOOD INNOVATIVE PRODUCT also represents a very important service for visitors, who have the opportunity to analyse market trends, understand the future evolution of consumption and buying patterns, examine the latest developments in terms of packaging - all information that influences the layout of a retail outlet.

Il TUTTOFOOD NICHE PRODUCT has the purpose to select the product defined as niche thanks to the use of rare, superior and costly raw materials and a non-industrialized production process.
The contest, aimed mainly at those companies who offer their products to specialist shops or high-class restaurants, has the aim to give visibility to excellence in the food business, to protect traditional production processes in danger of disappearing in an increasing industrialized market and to support those companies that base their marketable differences on quality and not on price. The underlying theme in the selection process is the concept of tradition.
The jury is made up entirely of restaurateurs, specialist shop owners and food critics.

In the 2007 edition, La Favorita Live won both awards

Truffled Red Sauce
TuttoFood Innovative Product Winner
Egg Tagliatelle
With typical Castelmagno DOP Cheese
TuttoFood Niche Product Winner


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La Favorita Live S.r.l.
Registered Office: Via Vecchia di Cuneo 41/a - 12011 Borgo San Dalmazzo Cuneo (CN) - Italy
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Tel: +39 0171 601808 / 601855 - Fax: +39 0171 436049 - e-mail: info@lafavoritalive.com